is cipating an evolution ahead. I sense, and maybe hope, another shift is coming, he As for his intuition regarding the source of that shift: I believe that music is what moves us, what touches us the most, and I feel that music will have a stronger influence on fashion over the next year, fashion itself is an instrument of change. whose will show in Milan, the runway is a key moment for showcasing the brand's material innovations and aesthetic evolutions. The camcorder stayed in circulation throughout the day, passed from hour to the dance floor. Guests conducted impromptu interviews, cracked inside, and left messages that felt far more personal than anything staged. grew up online, watching culture evolve in real time.

A good collaboration is just about selling out, according to and Mark. A good match up also drives culture. When we look at collabs, our filter is simple: is it fun? Is it unexpected? Is it a vibe? The right partner Golden Goose brings relevance we ca create alone, It's paying off too: more than a quarter of customers who shopped in 2025 like its drops with Fashion were new to the brand. So long as consumer fatigue does set in too soon, we can expect more brands and films and concert tours to take a page out of the A24 playbook and create more moments. From a distance, it can look like follow designers from one house to the next the way fans follow bands. But the reality is more nuanced. For veteran who was appointed creative director in October it's always a balance of continuity and innovation. There are distinctive and unique aesthetic codes that represent the core of identity and the foundation of our expressed through evening wear and beachwear where the objective is to consolidate what works, reassuring the customer while remaining constantly capable of surprising and evoking new emotions, he His new creative vision involves enhancing the daywear offering, which is a new area for growth. In the main collections, we focus on ensuring commercial continuity and addressing the specific needs of each market, while in the runway show we allow greater creative freedom and experimentation always in a key, without drifting into sensationalism.

Taken together, these shifts point to where the for loyalty is heading. that is just not the way it is anymore. But for the most part, designs are intentionally trendless. Right now, shopping more selectively, but it's a conscious choice, a who wishes to go by. Built over time, these relationships are what allow Golden Goose Must Have Sneakers brands to absorb creative change without losing loyalty. If a customer is treated really well, they will stay loyal regardless of who the creative director is, At the highest level, bespoke and couture is far more common than outsiders assume, and when that relationship exists, even a collection a client does immediately connect with can be adapted. e are quite humbled. We started developing this show in and this is the most cinematic and operatic season yet. We need a better balance between compliance, which raises the floor; and transformation, which raises the ceiling.